How Patryk and Kasia Wezowski Prepared LEAP for Crowdfunding

1. Make the film’s mission clear enough to repeat

The release says LEAP’s stated mission was to inspire one million people to be more successful in life and business. That is a campaign ambition, not a verified audience count. The specificity matters: a potential supporter could understand both the subject and the scale of the aspiration.

For another film, write a mission that describes whom the work is for and what it hopes to open up. Then ask someone outside the production team to repeat it in their own words. If they cannot, the campaign page probably needs a clearer opening.

2. Give the project one memorable home

Patryk and Kasia’s published first step was to choose a simple domain connected to the film. The second part of that decision is consistency: use the same film name, premise, and destination in a spoken introduction, a social post, and a supporter email.

A domain does not make a film fundable by itself. It prevents a more ordinary problem: people hear about a project, then cannot find the actual campaign or tell whether two similarly named pages refer to the same film.

3. Show the project well on a phone

In the release, Kasia calls the website the project’s business card and specifically asks filmmakers to make it work on mobile devices. That advice came in 2016, but the core test remains concrete: can a visitor understand the film, the team, the fundraising ask, and the next step without pinching and zooming?

A useful campaign page needs more than atmosphere. Put the premise, a credible team introduction, the funding purpose, and the support action where a first-time visitor can see them. Mark planned elements as plans, not completed film achievements.

Five pre-launch questions drawn from the LEAP account

The first column is the decision the filmmakers described. The final column turns it into a check for another project; it is our editorial suggestion.

4. Name the people who genuinely joined

The release describes Marshall Goldsmith as an early LEAP collaborator and later names Mark Thompson and Jack Canfield. These names belong to the filmmakers’ account of the campaign. The source does not establish the exact work each person performed or how much funding any introduction produced.

For a new documentary, ask relevant people to participate in a defined way: an interview, an introduction, a screening conversation, or permission to share the campaign. List someone as a collaborator only after that role is agreed. A recognizable name is useful when it accurately helps viewers understand the film.

5. Decide the minimum go point before asking

Patryk’s fifth step is a distinction between the full fundraising target and the smaller amount at which the team can confidently proceed. The release calls this the “minimum go point.” It does not publish LEAP’s own budget threshold.

Build that threshold from real costs: rights, production, postproduction, access materials, and a reserve for unavoidable expenses. Tell supporters what the minimum would let the team do and what would still depend on later funding. Avoid implying that an early threshold means the whole film is financed.

What the LEAP example cannot prove

The release says the team spent nine months of full-time effort raising its first $200,000. That detail makes the work behind the campaign visible. It also warns against presenting crowdfunding as a quick button to press once the trailer is ready.

The release is a promotional source from New Vision Film. It reports amounts and collaborators but gives no independent audit, conversion data, cost breakdown, or comparison campaign. We can learn what the filmmakers say they prepared; we cannot rank the five steps by effectiveness or promise a similar result.